Showcasing the best up and coming artists on the music scene, the NME Awards tour has been going since the 90s in the buildup to the awards themselves. Numerous participants have went on to massive commercial and critical success, such as; The Killers, Arctic Monkeys and even Coldplay.
This year saw headliners Two Door Cinema Club, being accompanied by Metronomy, Tribes and Azealia Banks.
First up was Azealia Banks, an American rapper from Harlem, New York. Most of the set fell a little flat due to a slow filtering in of the crowd, and unfamiliarity with the tracks from the audience. Though the one track which has been released over here, 212, actually had the room jumping. A rhythmic, fast pace off beat rap straight from Harlem, she definitely has an edge to her.
Metronomy added something different to proceedings, with their ebbing synthesizer backed strangeness. Indie-ness personified, they seemed very straight faced and serious with their combination of old fashioned bounciness and almost choir-like unrelenting vocals. Confusing, infuriating and intriguing in equal parts, I found myself swaying along with the rest of the crowd.
Tribes increased the pace, and really impressed. Moody blue and red lighting lit the band as they created a thick and complex wall of sound. The front man has a really interesting voice, unique and commercial in its quality. We Were Children, is a great live track and had the entire crowd going wild, with its explosive guitars and U2-like vocals.
Two Door Cinema Club have already had chart success, with their debut album, Tourist History, reaching number 26 in the album charts, and several singles charting in the top 100. It’s not hard to see why. With catchy hooks, rip roaring guitar riffs and soaring sing-along choruses aplenty. Combined with the massive light show which came from the darkness to surround them, they built up a real festival atmosphere. Readymade anthem, This Is The Life, with it bouncing repeated chorus went down extremely well with the rapturous crowd.
Whilst each artist was unique in their own way, the quality never dipped, and its plain to see why they are tipped to win big at the NME Awards this Year, and who’s to say where these guys are going to be in the next few years?